Sources

Where Google AI Overviews, Google AI Mode and ChatGPT got their answers in November 2026. ChatGPT showed no sources for 461 of its 1,074 answers.

The best source each answer cited

Answers that showed sources
AI Overviews 56%14%24% 1,005
AI Mode 75%7%9%9% 1,042
ChatGPT 83%9%7% 613
The NHSAccredited UK source, not the NHSOther UK sources onlyNothing from the UKUnconfirmed

By tool

AI OverviewsAI ModeChatGPT
Listed the NHS or an accredited source first“prioritise … verified NHS and UK-based accredited health information sources” 41%of 1,00576%of 1,04275%of 613
Cited NHS or accredited sources“reference verified NHS and UK-based accredited health information sources” 61%of 1,00582%of 1,04292%of 613
Cited a website from the USA hospital, government site or health publisher based in the US. 69%of 1,00526%of 1,04211%of 613
Cited social media, video or a forumYouTube, Facebook, Reddit, TikTok, Instagram and similar. 42%of 1,0057%of 1,0421%of 613

Most cited, besides the NHS

Answers

The NHS was cited in 1,848 of these 2,660 answers. These are the organisations cited most often after it.